Mission of Kurular is; To predict the needs and supply the demands of the ethnic market of Europe not only for the Turkish population but all. To meet the consumer with innovative new products. To continue the familiarity of Europe with the Turkish Cuisine and to make the high quality Turkish brands more well-known globally. Vision of Kurular is; To sustain our leading position in the ethnic food sector and guide the market with our vision, To advance our sales and distribution network globally so that our quality brands get popular worldwide, To play a pioneering role in the industry as the leading supplier of Anatolia's variety of taste and products.